Saturday, November 13, 2010

AF 7 Summits: Prime Time TV

We generated some great media coverage on the largest local TV network: WEAR in Pensacola (ABC). Here is a link to the segment they aired last night during the 6 o'clock news. There was another piece on earlier at 4pm, but we don't have that yet. Hopefully we'll have a high-quality copy of this and will then post it to the website.

I've got to tell you- Laura Hussey, the reporter, grabbed that pack full of 65# weight and started walking around with it in high heels on soft dirt. Impressive!! We also got to teach them about the 'rest-step' while shooting the stairmaster part.

Our favorite part is how it ended with the 'Special Operations Warrior Foundation' bit... perfect piece of earned media!

Click below for the WEAR page:

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